We live in a world where the vast majority of young people are on social media sharing apps. From Twitter to Instagram and Facebook to now TikTok, the younger generation has proven themselves to be the most competent when it comes to sharing content with their loved ones and fans online.
TikTok is one of the newest social media sharing apps out there, and its growth has blown other channels like Instagram out of the water. This means that if you know what you’re doing, you’ve got a good chance of succeeding – but only if you have the right approach. Let’s take a look at four tips for making your TikTok profile stand out.
Pick Up on Trending Songs
You might have already noticed that TikTok is centered around making fun, creative videos with dubbed over songs. This makes TikTok a pretty unique social platform, but it also means that you have to get pretty specific with your content if you want it to stand out. In fact, in contrast to other platforms, the songs that you include in your videos make a serious difference to the popularity of your content. Make sure that the songs are trending, and that they match the content of the video well.
Use Hashtags Correctly
Hashtags are so much more than just a few words you include in your caption once you’ve uploaded your content. In fact, while they started on Twitter all those years ago, they are now one of the most important parts of anyone’s content strategy, and TikTok is no exception. So much so, that there are now hashtag services that do this work for you.
The key with hashtags on TikTok is to find the perfect balance between trending and lesser-known hashtags so that your target audience can find you. You can even try to come up with your own hashtag and include it in all your content so that your audience begins to associate the two.
Post Viral Challenges
While you might want to stick to being super original and coming up with your own content that has no influence on what everyone else is doing, it’s also important to play the part and participate in viral challenges. As soon as you come across a challenge that’s currently trending, try to create content around it. This is going to give your page a greater chance of going viral than if you just stick to creating your own stuff. Maybe even consider switching it up by using your own slow-motion video. If you want to learn how to slow down a video, you can look for free software online that can do it for you.
It’s no secret that TikTok is the new way of life for most that are online and trying to share their content with the world. If you’re already on there, then you’ve got a great chance of doing well and becoming big – but you’ve got to know how to play the game the right way.
Make sure that you build up a good content strategy so that you can give your profile the best chance of success. Good luck with your TikTok growth, and remember that the more you put into it, the more you’ll get out.